Heather Roets

Heather Roets has a strong background in operations and advertising, with extensive experience in data infrastructure projects and addressable advertising. Heather has held various roles in companies such as iHeartMedia, The Allant Group, SintecMedia, Comcast Spotlight, NCC Media, and Adlink. Throughout their career, Heather has been instrumental in developing software products for Ad Sales and Traffic Systems, creating consistent procedures for traffic and billing operations, and managing relationships with MVPDs and programmers. Heather's expertise in traffic and billing operations has been pivotal in the successful rollout of new technologies in the advertising industry.