Yasemin Tecmen Stubbe has extensive experience in the fields of sustainability and branding strategy, currently serving as the Group Head of Sustainability and Group Head of Branding Strategy at IHH Healthcare since November 2017. Previously, Yasemin was an Adjunct Faculty member at Singapore Management University from January 2015 to January 2018, where the focus was on teaching marketing and branding in the hospitality industry. Yasemin's earlier roles include Managing Director at YTS Hospitality Marketing from February 2011 to November 2017, and various positions at Hyatt Hotels Corporation spanning over a decade, including roles in brand management and marketing programs. Yasemin began the professional career as a Senior Copywriter at Pars McCann Erickson. Yasemin holds two Master's degrees in Integrated Marketing Communications from Northwestern University, which were achieved between 1999 and 2000.
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