Jeetu Rana is a PhD Scholar in Operations Management at the Indian Institute of Management, Lucknow, with prior experience as a Teaching Assistant in Operations Management at the Indian Institute of Management, Calcutta. Jeetu has held various positions in the industry, including Territory Business Head for Sales & Strategy at CarDekho, where responsibilities included managing sales operations, market research, and training. At Crompton Greaves, Jeetu served as Senior Executive, focusing on operational improvements and R&D management. Previous internships at General Mills involved vendor reliability analysis and sourcing spend analysis. Jeetu holds a Master’s degree from the Indian Institute of Management, Mumbai, and a Bachelor of Technology in Agricultural Engineering from G. B. Pant University of Agriculture & Technology.