IKE Smart City
Daniel Merritt is an accomplished analytics professional with extensive experience in leading analytics teams and developing marketing strategies across various industries. Currently serving as Director of Analytics at both IKE Smart City and Orange Barrel Media since July 2022, Daniel previously held the role of Analytics Manager at CoverMyMeds, where two analytics teams were built from the ground up to meet business demands. Daniel's career includes significant positions at Penn National Gaming and Wynn Las Vegas, where expertise in data analysis and marketing management was demonstrated through streamlining processes and improving operational efficiency. With a Bachelor of Science in Gaming Management from the University of Nevada-Las Vegas and strong analytical skills developed throughout a diverse career, Daniel is recognized for driving insights and impactful decision-making.
IKE Smart City
A sister company of Orange Barrel Media, IKE Smart City revolutionizes wayfinding, city communication and navigation, enabling greater geographic and economic mobility for all. The IKE platform provides smart city services and reinforces a city’s brand as a progressive innovator by driving mobility, discovery and equity – three fundamental requirements of a vibrant, pedestrian-oriented urban downtown with a thriving retail economy.