IKEA Foundation
Joana Veiga is a seasoned professional in experience strategy and customer experience, currently serving as a Strategic Thought Partner at the IKEA Foundation. Joana has a strong background in product UX design, having held the position of Product UX Design Leader for a global team at IKEA. As the founder of Strategists Anonymous, Joana focuses on experience strategy and customer experience consulting. Previous roles include Strategy Director at AKQA and Global Senior Strategy Director at MRM. Joana earned a Master of Science (MSc) in Business Studies with a concentration in Marketing from the University of Amsterdam and completed a mini-MBA in Strategy in the Age of Digital Disruption at INSEAD.