Atanas Kovachev

Atanas Kovachev is a seasoned professional in the home furnishing and hospitality industries, currently serving as the Country Home Furnishing Business Leader at IKEA since January 2013, overseeing the Lighting and Children's product ranges. Kovachev's career at IKEA includes various roles such as Department Manager, Commercial Activity Leader, and Shopkeeper, showcasing expertise in sales optimization, strategic alignment, and cross-functional coordination within a large team. Prior to IKEA, Kovachev held leadership roles in student services at UCN and managed operations at Startup Cafe Aalborg, emphasizing support for entrepreneurs. Additional experience includes project coordination for international student recruitment and environmental campaigns, as well as roles in guest services and hospitality. Kovachev holds multiple degrees in tourism management, international sales and marketing, and economics.