Danyal Syed Ali

Danyal Syed Ali is an accomplished professional in consumer and customer insights with a diverse background spanning multiple industries. Currently serving as the Head of Consumer and Customer Insights at IKEA since April 2021, Danyal drives retail business strategy decisions and leads the insights vertical with a focus on coaching and development. Prior experience includes roles as Associate Director at PHD, where Danyal integrated media strategy with brand objectives for clients like Google and Scotiabank, and Brand Manager at Nestlé, overseeing comprehensive brand strategy and market positioning. Danyal’s career also encompasses significant contributions at Service Sales Corporation and BBC Worldwide, with a strong foundation in research, marketing, and strategy development supported by a Master of Science in Marketing from Columbia Business School and a Bachelor of Science in Economics & Finance from Lahore School of Economics.