Emma Karlberg

Emma Karlberg is a seasoned marketing and digital transformation professional with extensive experience in e-commerce and experimentation at IKEA since 2014, currently serving as Global Head of Experimentation at Ingka Group. Emma has successfully led multiple global initiatives to enhance digital product offerings and improve omnichannel experiences across 30 markets. Prior roles at IKEA include Digital Transformation Leader and E-commerce Manager, where significant online turnover growth was achieved. Earlier career highlights include positions as Marketing and Purchasing Manager at United Web and freelance roles that strengthened marketing strategies for various companies. Emma holds a Bachelor's degree in Marketing from Halmstad University and a qualification in Strategic Project Management from IHM Business School.