Felipe Camara is a Global Service Design Director in Growth & Marketing at IKEA, focusing on enhancing customer experiences through personalized strategies and innovative service frameworks. With over 20 years of experience, Felipe's prior roles include leading experience design at IKEA Financial Services, serving as a strategy mentor at Hyper Island, and managing brand strategies for major clients at Ogilvy. Felipe holds a Bachelor's degree in Communication and Media Studies from Pontifícia Universidade Católica do Rio de Janeiro and has furthered their education in digital innovation and machine learning at esteemed institutions. Currently, Felipe champions the development of Journey Atlas, a service architecture framework designed to optimize customer interactions across multiple touchpoints.
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