Joana Veiga

Joana Veiga is a seasoned professional in strategic design and experience strategy, currently serving as the Global Strategic Design Leader at IKEA since May 2022, focusing on enhancing global customer experience within the Digital Experience Design Team. Joana's expertise extends to acting as a Strategic Thought Partner for IKEA Social Entrepreneurship, ensuring the feasibility and coherence of strategic ideas. Prior experience includes founding Strategists Anonymous, serving as a Strategy Director at AKQA and MRM, and holding senior roles at advertising firms such as Huge and R/GA. With a strong educational foundation in Business Studies and Digital Strategy from institutions like the University of Amsterdam and INSEAD, Joana has a proven track record in leading strategy initiatives across various industries, including consumer experience and digital transformation.