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Pavel Jirat

Chief Digital And Transformation Officer / Czechia, Slovakia, Hungary at IKEA (Ingka Group)

Pavel Jirat is a seasoned executive with extensive experience in digital transformation and B2B strategy across multiple industries. Currently serving as the Chief Digital and Transformation Officer for IKEA Group since October 2019, Pavel oversees the company's IT and technology strategy in Czechia, Slovakia, and Hungary. Prior roles include consulting for PPF Group on B2B strategy, leading digital transformation efforts at Apple, and managing operations at TIMWE Group in the MENA region. With a solid foundation in corporate strategy developed through previous positions at Etisalat Group, TELE2 AB, Wataniya Telecom, and Vodafone Czech Republic, Pavel has a proven track record in driving growth, enhancing customer experience, and implementing innovative digital solutions. Pavel holds a Bachelor of Arts in Economics and Political Science from Anglo-American University, Prague.

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