Siyu Hua

Siyu Hua is an experienced professional currently serving as a Project Controller at IKEA, focusing on product communication and competitor analysis since March 2025. Previously, Siyu held roles such as Project Manager at Voion Printing Group, overseeing strategic projects and developing social media strategies, and Copyright Screener at Epidemic Sound, managing digital rights and copyright inquiries. Earlier experience includes working as a Communication Assistant at mbrane_forum, where Siyu significantly increased social media engagement, and as a Project Coordinator at m:brane, assisting in the organization of numerous projects. Additional roles include Event Assistant at Pengu Studio and a Public Affairs Internship at 芒果TV. Education includes a Master of Arts in Visual Culture from Lund University and a Bachelor of Arts in Drama Film and Television Literature from Chongqing University, complemented by an exchange program at National Taiwan University of Arts.