Susana Bernal

Susana Bernal serves as the Global Head of Product for New Business Models at IKEA, where efforts focus on exploring new customer needs and revenue streams beyond traditional furniture sales, including the launch of IKEA's first marketplace business. Previously, Bernal held the position of Global Head of Digital Products for IKEA Ventures, driving growth through the IKEA for Business initiative. Prior to IKEA, Bernal was a Product Manager and Operations Lead at Arbor Fintech, and a Product Manager at Jubiwee. Earlier experience includes a Social Entrepreneurship Project that involved consultancy and workshops, as well as a significant tenure at L'Oréal in various roles, including Deputy Director of People & Culture and Digital Recruitment Manager. Bernal holds a B.A. in Neuroscience and Behavior from Columbia University and a certificate in General Management from Stanford University Graduate School of Business.