Vlad Kaplan is a seasoned UX researcher with extensive experience in user research and consumer insights, currently serving as a Senior UX Researcher at IKEA since March 2022. Prior roles include Senior User Researcher at Just Eat Takeaway.com and Farfetch, and User Researcher at Booking.com. Vlad has worked at Sparkler as a Senior Consultant, providing insights for prominent clients such as Facebook, PlayStation, and BBC, utilizing diverse qualitative research methodologies. Vlad's educational background includes an MSc in Media and Communications from The London School of Economics, a UX Design Accelerated certificate from General Assembly, and a BA in Sociology and History from University College Utrecht.
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