Kristin Chen

Kristin Chen has been working in the beauty industry since 2006. Kristin began their career at DeBio Holdings Ltd as the Marketing and Business Development Manager for the beauty brand "Nu'U", where they developed the brand concept and identity for the Chinese market, reconstructed the CRM system, and created SOPs and product and training manuals for distributors. In 2008, they moved to Paul & Joe Beaute as the Retail Operations Manager, where they managed retail counters and beauty advisors, and was responsible for managing all retail activities, recruiting, managing and supporting retail staff, and managing the marketing and communications calendar. In 2010, they joined Beautique International Ltd as the Marketing and Communications Manager, where they were the production lead and advisor for team brand awareness marketing tactics and projects, and was responsible for events, digital, collateral, and content partnerships. In 2013, they began working as a Digital Marketing and E-Commerce Consultant for Hype-Beauty Consultancy, where they assisted cosmetics and beauty brands, aesthetic medicine clinics, and cosmeceutical brands in optimizing their digital and e-commerce strategies. In 2016, they joined Laboratoires Surface-Paris as the Digital Marketing and E-Commerce Director, where they developed e-commerce distribution strategies across EU/US/Asia and devised digital strategies to drive online traffic to the brand's website and increase effective ROI. Finally, in 2017, they became the Co-Founder and Regional Director of IREN Shizen, where they envisioned an era of inspiring beauty in its simplicity and naturalness.

Kristin Chen obtained a Bachelor of Business Studies (Honours) in Finance from University College Dublin. Kristin then went on to pursue a Master's degree in Luxury Brand Management at Polimoda in 2012-2013. After that, they completed an MBA in Luxury Brand Management at IFA Paris in 2012-2013. In 2016-2017, they obtained a Master of Science (MSc) in Digital Marketing and e-Business from INSEEC MSc & MBA. Additionally, they are certified as a Diamond Grader from HRD Antwerp, obtained in May 2015, and as a Google Adwords Certified from Google, obtained in June 2017.