Shiran Holtzman Erel

Co-Founder & Chief Product Officer at IL MAKIAGE


Shiran Holtzman Erel is the Co-Founder and Chief Product Officer at IL MAKIAGE. Shiran has over ten years of experience in the beauty industry and has previously worked as a Senior Consultant in Transaction Advisory Services at EY and as a Sergeant in the Israeli Air Force. Shiran is passionate about creating products that make women feel beautiful and empowered.

Shiran Holtzman Erel has a BA in Accounting and Economics from Tel Aviv University.

Shiran Holtzman Erel reports to Oran Holtzman, CEO. Some of their coworkers include Niv Price - CTO, Boaz Ariely - SVP, Performance Marketing, and Dmitri Kaplun - Chief Revenue Officer.



  • Co-Founder & Chief Product Officer

    Current role

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