ILLUM
Masoom Latif is an experienced merchandiser with a strong background in sales forecasting, inventory management, and brand performance analysis, currently working at ILLUM since September 2015 in various capacities including Men's RTW, Athleisure, Lingerie, and Cosmetics. Prior experience includes roles at Coop Danmark as a purchasing assistant and marketing coordinator, where responsibilities encompassed sales forecasting and supplier negotiations. Masoom also completed internships in marketing and sales at Identitet & Design AS, Nal von Minden, and GroupDeals. Educational achievements include a Master of Science in Marketing Communications Management from Copenhagen Business School and a Master of Science in Marketing & Administration from Universidade Católica Lisboa, complemented by a Bachelor of Science in Business Administration and International Management from Aarhus University.
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ILLUM
ILLUM was established in 1891 by A.C. ILLUM and has since then been one of the leading department stores in Denmark. ILLUM is situated perfectly in the heart of Copenhagen right where the pedestrian streets Strøget and Købmagergade meet. The vision builds on quality and inspiration and the aim is to offer our customers the best Scandinavian and international brands within fashion, beauty and design in a unique and inspiring environment with exquisite service. ILLUM is announced as one of the world’s 15 most cool and spectacular department stores by the leading magazine Travel + Leisure from New York. ILLUM wants to offer the six million people, who visit the department store every year, the best shopping experience with an excellent personal service. Customers are to be attracted and inspired by a varied and exquisite selection of brands that represent the best of traditional excellence and yet go hand in hand with the latest trends and innovations at all levels.