ILLUM
- Simon Aaby
Simon Aaby is a seasoned professional in the fashion and retail industry with extensive experience in buying and sales management. Currently serving as Senior Buying Manager for Men’s RTW, Accessories, and Athleisure at ILLUM since August 2020, Simon previously held significant roles such as Global Sales Director at HAN KJØBENHAVN and International Sales Manager at Rich & Hanc. agency. Simon's background includes a tenure as Senior Key Account Manager for Fashion at adidas Group, where responsibilities encompassed managing Reebok Classics and adidas Originals in Denmark. Additional experience includes roles at G-Star RAW, Samsøe & Samsøe, and Quint, complemented by formal education at Handelsskolen Slagelse. Simon has collaborated with various notable brands, including The North Face and Kappa.
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ILLUM
ILLUM was established in 1891 by A.C. ILLUM and has since then been one of the leading department stores in Denmark. ILLUM is situated perfectly in the heart of Copenhagen right where the pedestrian streets Strøget and Købmagergade meet. The vision builds on quality and inspiration and the aim is to offer our customers the best Scandinavian and international brands within fashion, beauty and design in a unique and inspiring environment with exquisite service. ILLUM is announced as one of the world’s 15 most cool and spectacular department stores by the leading magazine Travel + Leisure from New York. ILLUM wants to offer the six million people, who visit the department store every year, the best shopping experience with an excellent personal service. Customers are to be attracted and inspired by a varied and exquisite selection of brands that represent the best of traditional excellence and yet go hand in hand with the latest trends and innovations at all levels.
