Cathy Finn-Derecki

Cathy Finn-Derecki is a highly experienced digital creative professional currently serving as Staff Digital Creative Lead at Illumina since October 2018, specializing in the design of tradeshow booths, webinars, and various marketing assets. Previous roles at Illumina include Senior Digital Programs Creative Lead, where Cathy developed and measured the success of digital marketing assets, and Digital Specialist, focusing on global marketing campaigns. In addition to work at Illumina, Cathy has operated a digital creative services company since February 2015, providing graphic and video production services. With prior experience as Creative Director at MindTouch and Web Developer at the University of Virginia School of Medicine, Cathy's background also includes significant contributions to web communications and information architecture at the University of Mary Washington. Cathy began a career in brand and identity management as a Proposal Writer at Lippincott & Margulies. Cathy holds a BFA in Environmental Design from Parsons School of Design and has further education from Montclair State University.