Nicholas Tan

Nicholas Tan (Boon) is a seasoned professional with extensive experience in customer segment management and marketing within the biotechnology and genomics sectors. Currently serving as the Customer Segment Manager for Research Markets at Illumina since March 2022, Nicholas drives the adoption of multiomic solutions in the AMEA region and plays a key role in launching advanced genetic technologies. Previous roles include Senior Regional Segment Manager and Product Manager at Illumina, Grifols, and Veredus Laboratories, where Nicholas spearheaded strategic initiatives and product launches that enhanced market awareness and accessibility of genomic and medical solutions. An academic background in Reproductive Biology, highlighted by a PhD from the University of Melbourne, complements a career characterized by a strong focus on research, strategic marketing, and client engagement.