Alessandro Petrelli is an experienced sales and marketing professional currently serving as the Global HoReCa Sales Director at illycaffè since February 2024. Prior to this role, Alessandro held several senior positions at Royal Unibrew, including Senior Regional Manager for Southeast Europe & Middle East and Out of Home & Export Sales Director. Alessandro’s career also includes significant roles at Heineken Italia, where leadership of the HoReCa trademarketing team was a highlight, and at Pernod Ricard Italia, overseeing trademarketing and luxury product launches. Another notable experience includes a position at DIAGEO Italia, where Alessandro managed on-trade planning and activation. Alessandro holds a master's degree in beverage distribution management from Università degli Studi di Parma and a degree in business administration from Università Bocconi.
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