Fernando Ogando is the Head of National Sales - Retail at illycaffè, where they focus on the modern trade channel. Previously, they held various management roles at DIA Group, specializing in category management and sales promotions. Fernando's career includes significant contributions to BRF and JBS, where they coordinated sales administration and pricing strategies for international markets. They earned a Bachelor’s degree in Food Engineering from IMT, followed by advanced studies in Business Administration and Six Sigma.
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