Wouter van den Broek is an experienced Area Manager at illycaffè since October 2016, focusing on building sustainable relationships with premium horeca clients in Noord-Brabant and Limburg while developing targeted strategies for customer retention and new acquisitions in collaboration with Sales Support and Marketing. Prior roles include Account Manager New Business at illycaffè, Sales Manager at Louvre Hotels Group overseeing the commercial strategy for 14 Campanile hotels, and Manager of Business Accounts at Bilderberg Hotels managing key corporate relationships. Wouter's career began at Grand Hotel Huis ter Duin as Leisure Sales Officer and included a position as Entrepreneur at Brasserie Le Bistrot. Educational background includes a degree in Hotel- and Hospitality Management from Middelbare Hotelschool De Rooi Pannen Tilburg.
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