Marja Virmalainen

Marja Virmalainen is an experienced marketing professional with a diverse background in brand development and management. Currently serving as the Head of Marketing Team at Ilmarinen since January 2018, Marja has focused on multi-channel brand development and enhancing service recognition. Previous roles include Marketing Manager positions at Etera, where Marja led brand renewal and client communications, and Mandatum Life, where Marja was instrumental in rebranding and digital marketing strategies. Marja's career began at Atria and HKFoods, gaining foundational skills in advertising and marketing communication. Marja holds a Bachelor's Degree in Business/Managerial Economics from Haaga-Helia University of Applied Sciences and additional qualifications in digital marketing.