Laurence Zhu is an experienced E-commerce Director with a robust background in digital marketing, business development, and channel management. Since June 2018, Laurence has led E-commerce initiatives at ImagineX Group, following a role as E-commerce Director at OODJI and Speedo.CN, where all aspects of online channel management were overseen. Prior experience includes E-commerce operations at ASOS.com, focusing on Tmall flagship store management and customer satisfaction, and product line support management at Philips, contributing to product lifecycle management and supply chain coordination. Laurence holds an MBA in Business Administration from Shanghai Maritime University, a Bachelor's degree in Finance from Shanghai Jiao Tong University, and an Associate's degree in Computer Programming from the University of Shanghai for Science and Technology.