Imaginuity
Lauren Martinez-Cook has a diverse work experience spanning various roles and industries. Lauren started their career as a Marketing and Business Development Intern at Simon Property Group in 2013. Lauren then worked as a Sales Associate at American Eagle Outfitters from 2012 to 2015. In 2016, they joined Ella Weiss Wedding Design as a Social Media Manager. Lauren later worked as a Buyer at Rally House from 2017 to 2019. Currently, they are employed at Imaginuity, where they have held multiple roles including Media Planner from 2019 to 2020, Sr. Media Lead from 2020 to 2021, Manager, Media from 2021 to 2022, and currently serves as the Media Director.
Lauren Martinez-Cook attended Missouri State University from 2013 to 2017, where they pursued a Bachelor of Science (B.S.) degree in Merchandising and Design.
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Imaginuity
Imaginuity delivers transformative results to clients by effectively managing the complexity of today’s marketing ecosystem to drive the most efficient customer conversions.The best ways for most companies and brands to market themselves have significantly changed. A profusion of new tools, platforms, and digital technologies are now enabling amore insightful, holistic approach to marketing planning, better customer understanding, and improved ways to convert new customers more efficiently.Instead of making things easier, this transformation has made marketing much more complex. The proliferation of technology has created more ways to reach and engage with customers. To manage today’s marketing complexity, Imaginuity helps forward-thinking organizations find ways to insightfully connect the dots between multiple customer touchpoints throughout the path to purchase.Our simplified approach delivers the right message to the right customer at the right time on the right channel, all the way down to their device of choice. The results? Better outcomes, more satisfied customers, and improved marketing operations.