Niv Shaked

Niv Shaked is an experienced professional currently serving as the Head of Indirect Sales at TikTok since December 2021, overseeing B2B, Fintech, Affiliates, and Agencies verticals. Prior roles at TikTok include Growth Client Solutions Team Lead and Domestic Client Solution Team Lead, as well as TikTok IL Creators Marketplace Manager. Before joining TikTok, Niv Shaked was Client Director and Supervisor at Havas Blink from January 2019 to December 2021 and Head of News Desk at Walla! from May 2018 to January 2019. Niv also contributed to the Israel Defense Forces as Deputy Head of the Israeli Digital Department from July 2014 to July 2018, playing a key role in establishing the IDF digital unit. Niv Shaked holds an M.A. in New Media and Communication from Reichman University and a Bachelor's degree in Political Science and Government from Bar-Ilan University.