IMC Outdoor Living, a division of Liberty Tire Recycling, views sustainability and environmental stewardship as our two founding principles that work in harmony with each another – protecting the world we have today and preserving it for generations to come. Together with our parent company Liberty Tire Recycling, we collect and recycle more than 190 million tires annually, reclaiming more than 3 billion pounds of rubber into beneficial end-use products. Liberty Tire Recycling is the premier provider of tire collection and recycling services with 28 processing plants strategically placed throughout North America and Canada.
IMC Outdoor Living, founded in 2000, started with a sole product, Rubberific Mulch. This product is revolutionary in that it looks just like wood mulch but is produced from 100 percent recycled tires. The recycled rubber is used to produce playground mulches, swing mats, playground timbers, pavers, landscape edging, splash blocks, and tree rings. These products and brands are carried at more than 10,000 retail locations across the United States and Canada. We also partner with Home Depot, Lowe’s, and Walmart to produce their private label recycled rubber products.                                                                                 
While continuing to grow our recycled rubber business, we expanded into other outdoor living space areas. This led us to a partnership with the W. Atlee Burpee Company, and we offer a full line of natural and organic premium soils, soil amendments, and plant foods.
In addition to all that we do with our recycled rubber brands of Rubberific, Groundsmart, NuScape, NuPlay, and Lasting Beauty and our line of Burpee products we have added the Luminite candle to our family of brands. 
Our mission is to provide consumers with innovative and sustainable products that keep billions of pounds of materials out of landfills and contribute to the well-being of our communities and the long-term health of our planet.


IMC Outdoor Living, a division of Liberty Tire Recycling

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