Heike Dreyer

Heike Dreyer has a strong background in purchasing, category management, and sales in the retail industry. Heike is currently the Head of Purchasing at Imerco, a leading Danish digital retailer in homeware. Prior to this role, Heike was the Head of Purchasing at SPORTMASTER - Vild med sport, where they also served as a Category Manager and Product Manager. Heike has extensive expertise in sports performance and lifestyle products, and played a key role in transforming Sportmaster's management approach. Before their time at Sportmaster, Heike worked at Nike as a Country Category Sales Manager and a BU/Footwear Sales Executive. Heike began their career at INTERSPORT Athletics S.A. as a Manager/Buyer, where they led retail sales teams and handled retail buying. Heike started their career as a Sales Assistent Trainee at SPORTMASTER - Vild med sport and worked as a Guide at Metroline Ltd during a gap year after high school.

Heike Dreyer's education history began in 1994 when they attended Køge Business High School. They completed their studies there in 1997, earning a degree in HH with a field of study in economics. In 1998, Heike enrolled at Odder Commercial School and completed their studies in 2000, obtaining a degree in sales with a focus on retail business in the sporting goods industry. Subsequently, Heike attended Copenhagen Business School from 2005 to 2007, where they pursued a degree in HD1, specializing in business administration and economics. Finally, from 2007 to 2009, Heike returned to Copenhagen Business School, earning their HDA degree in marketing management with a field of study in integrated marketing communication (IMC).