Max Sundström

At IMG ARENA, sport is in our DNA. We build deep relationships with sports and federations. We specialise in bringing sport and the sports betting industry closer together via our federation services and world-class sports content. Launched in 2012, we leveraged our rights expertise to pioneer the mainstream introduction of official data rights. We paved the way for a new revenue stream for our federation clients, whilst at the same time delivering greater value to the sports betting industry. We are focused on fan-first engagement through the delivery of digital content and product innovations that fuel the emotions and excitement unique to world-class sport. Our focus has always been on fan-first engagement via the delivery of content and product innovations that fuel the emotions and excitement unique to world-class sport. We believe this can only be achieved by working alongside rightsholders to deliver official products that are true to the sports and events. Our expertise includes the creation and delivery of some of the world’s best sporting content with our official Fastpath Data feeds, Live Streaming service, Events Centres and Virtual Sports products. IMG ARENA sits within the global IMG powerhouse, which is a world leader in sports, events, media and fashion, operating in 30+ countries.