Yoana Barakova

Yoana Barakova is a seasoned marketing professional with extensive experience in Salesforce Marketing Cloud and digital marketing strategies. Currently serving as a Senior Marketing Cloud Consultant at iMMERSIVE since March 2024, Yoana previously held the position of Marketing Cloud Functional Lead at Globant and has also worked as a Salesforce Marketing Cloud Consultant at CloudShift Group. With a strong background in CRM as a Specialist at JustGiving and in digital marketing at Christian Aid, Yoana has successfully planned and executed B2B email campaigns, managed integrated marketing campaigns, and ensured alignment across various teams. Yoana's career also includes roles at Experian, where email marketing campaigns were managed for prominent clients. Yoana holds a Bachelor of Science in Management with Marketing (International) from the University of Leeds and has also studied at Lund University.