Rodney Findley

Rod has over 25 years’ experience as a director, creative director and business leader and has won a range of international awards for his work. He is a recognised expert in the field of immersive technology (VR, AR) speaking and leading panels around the world, from Singapore to Dubai.

With a BA from McGill University in Montreal and an MFA in Film at USC, he founded C.2K Entertainment, with partner Ken Musen, a creative advertising agency based in Los Angeles. Working with blue-chip clients such as Toyota, Sony and Emaar, Rod grew the company and expanded its footprint globally with offices in Tokyo and Dubai.

Seeing the dramatic opportunities in immersive technology such as VR and AR, Rod pioneered a string of immersive campaigns for his major brand clients. C.2K was acquired by Immotion Group in December 2017, since when Rod has utilised his skills in engaging clients and audiences using pioneering technologies to deliver significant growth in the location-based entertainment division.