IMPACT is a sales and marketing training company that helps growing organizations end their dependency on outsourced agencies and, instead, bring that talent in-house.

When you hire IMPACT to train your sales and marketing teams, we help you implement our They Ask, You Answer framework. This system gets leadership aligned on goals, marketing producing content that helps buyers make decisions, and sales teams moving deals through the pipeline faster.

And in today’s marketplace, if you want to win customers and future-proof your business, you need to invest in your team and take control of your success.

Marketing

IMPACT

Bob Ruffolo

Carolyn Edgecomb

Becca Manganello

Allison Melnik

Allison Riggs

Vin Gaeta

Kristen Pecka

Kaitlyn Petro

Alex Winter

The Marketing and Content Team at IMPACT is responsible for crafting and executing effective content strategies to support the They Ask, You Answer framework, aligning marketing efforts with sales goals. This team creates engaging multimedia content, including videos, articles, and social media posts, to educate buyers and drive engagement. They work closely with clients to develop in-house marketing capabilities, optimize paid media campaigns, and ensure cohesive, impactful marketing efforts that accelerate sales pipelines and boost overall growth.

Marketing and Content Team

Web Development & Strategy

Leadership Team

Marketing and Content Team

About

Team members

Other teams at IMPACT

Web Development & Strategy

Leadership Team