In 2011, Samantha joined Impact BBDO Dubai and led some of the region’s largest accounts across markets before being promoted to Managing Director in 2017. With experience leading multifunctional teams across multiple markets and regional account hub leadership roles on some of the world’s biggest brands, Samantha is adept at driving brand and business solutions to support Client objectives.
Samantha began her career in advertising in New Zealand and moved to Dubai in 2007 to pursue regional account development across emerging markets. Samantha holds a degree in psychology and history from Canterbury University and a postgraduate degree in marketing from Victoria University.
Samantha is a founding member of the Dubai chapter of Omniwomen.
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