Laura Hewitt

Laura Hewitt has a diverse work experience in marketing and brand management. Laura is currently working at Imperial War Museums as the Marketing and Brand Manager, where they serve as the corporate brand guardian and provides guidance to stakeholders. Laura also works as the Destination Marketing Manager for Churchill War Rooms, developing strategies and campaigns.

Prior to their current role, Laura worked at Pearson as the Head of Marketing/Marketing Lead, Brand Strategy and Activation. In this position, they led a team of seven and delivered impactful multi-channel campaigns and strategic initiatives. Laura also managed freelance resources and external agency relationships, as well as conducted a review of the international go-to-market approach.

Before joining Pearson, Laura held various roles at the University of Oxford, including Visual Resources Curator, Alumni Relations Manager, and Admissions and Outreach Officer. In these positions, they organized events, created publications, and facilitated student recruitment and admissions administration.

Overall, Laura's work experience highlights their expertise in marketing, brand strategy, campaign management, and stakeholder engagement.

Laura Hewitt attended the University of Oxford from 2008 to 2012, where they obtained a BA in History. In 2018, they enrolled in the University of Kent and completed an MA in Business and Management in 2020. As for additional certifications, Laura obtained a CIM Diploma in Professional Marketing from the CIM | The Chartered Institute of Marketing in June 2016. Subsequently, in January 2021, they completed a Senior Leader Masters Degree Apprenticeship from Pearson. Furthermore, in May 2021, Laura acquired a certification in "How to Fundraise: A Guide to Fundraising for Non-Fundraisers" from the University of Kent (Future Learn). Laura'smost recent certification is "Managing the Brand" from the CIM | The Chartered Institute of Marketing, obtained in June 2021.