Liliana Madrid

Liliana Madrid has been working in the media and marketing industry since 2006. Liliana began their career at Comcast as a Marketing Manager, where they were responsible for developing acquisition, retention, upsell, and loyalty marketing strategies for the multicultural and general market segments. Liliana then moved to Charter Communications in 2012, where they worked as a Manager, Corporate Marketing Communications and was responsible for the All-Digital Project management for commercial and residential customers. In 2015, they were recruited by Altice USA as the Director, Marketing Multicultural | Media & Advertising, where they were tasked with leading the development and managing of a $30.7M marketing budget of branding and customer growth marketing strategies. In 2016, they took on the role of Executive Marketing Consultant at Condista, providing strategic direction and media planning for corporate content distribution strategy. In 2017, they became the Head Of Marketing at YipTV, reporting to the CEO and responsible for full operations for sales, marketing, corporate partnerships, product launches, and brand media strategies. Most recently, in 2019, they joined Impremedia as the VP, Digital Media Sales and Strategy, reporting to the CEO with direct responsibility for new and existing digital revenue, strategic relationships, and marketing strategies.

Liliana Madrid completed a Certificate in Digital Marketing from NYU School of Professional Studies in 2020. Liliana also holds a Bachelor of Arts in Family and Consumer Science from California State University, Fresno.