Cassandra (Hubka) Bollinger is a seasoned marketing professional with extensive experience in analytics and growth strategies. Currently serving as Head of Marketing at Imprint since May 2025, Cassandra previously held the position of Executive Director of Consumer Analytics & Growth at CVS Health from April 2021 to May 2025, where key achievements included leading a consumer-first strategy and enhancing organizational change through a comprehensive strategy framework. Prior roles at Leo Burnett, including Vice President of Strategy & Analytics, saw Cassandra implement automated personalization systems and drive significant engagement improvements. Cassandra's earlier experience spans various roles in strategy, analytics, and modeling at notable companies, alongside a Bachelor of Science degree in Mathematics from Bowling Green State University.
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