Douglas O'Donnell

Douglas O'Donnell has a diverse work experience in various companies and roles. Douglas'smost recent position is as the Head of Brand & Digital Strategy at IMSA - International Motor Sports Association since June 2023. Prior to this, they served as an Advisory Board Member and later as Executive Vice President, Marketing at CLASH Endurance from December 2021 to June 2023.

Before that, they were the Vice President, Marketing & Brand at Bodybuilding.com from July 2021 to November 2021. From April 2018 to July 2021, they held the role of Global Vice President, Digital Product & Content at The IRONMAN Group, where they built a team, established digital product vision, and generated $22M+ in digital content sponsorships.

From September 2015 to April 2018, Douglas was the Senior Director | Head of Digital at Spurs Sports & Entertainment, where they built a team and led the digital strategy for the Spurs Organization, generating $3M+ in newly concepted content sponsorships. Douglas also founded and served as the Executive Director of Big Orange Sky from January 2012 to September 2015.

Douglas has also worked at POSSIBLE as an Associate Director, User Experience & Analytics, leading analytics for P&G Brands and developing UX training for Samsung. Douglas also owned UX, SEM, content strategy, and analytics for CPG brands including Hershey's, ConAgra Foods, Smucker's, Red Bull & Kroger.

Douglas'searlier experiences include positions such as Digital Strategist at Power, Digital Analyst, Ecommerce at Humana, and Senior Account Executive & Manager - Interactive at Weber Shandwick.

Douglas O'Donnell has a diverse education history. In 1993, they began their studies at the University of Tennessee, Knoxville, where they pursued a Bachelor of Science in Communications from the College of Communication & Information. Douglas successfully completed their degree in 1997.

Later, Douglas went on to pursue a Master of Business Administration (MBA) from Colorado State University. Douglas attended the College of Business and completed their studies in 2011.

Douglas also obtained a Master of Science (MS) degree from the University of Louisville in an unspecified timeframe. Douglas'sdegree focused on the field of Criminal Justice.

In terms of professional development, Douglas participated in the MIT Sloan Executive Education program, taking the Executive Program: Disruptive Innovation Course. This program was completed by him in 2016.

Douglas O'Donnell has also obtained a certification in Google Analytics Individual Qualification. Douglas successfully completed this certification from Google in May 2021.