in-Store Media
Sara Urbano Guadalix is a seasoned marketing and business development professional with extensive experience across various industries. Currently serving as Directora de Marketing y Desarrollo de Negocio at in-Store Media and Tutor for the Master in Digital Business at ISDI, Sara supervises and supports digital transformation projects. Previously, as Global Brand Leader at FAMOSA, Sara led global brand strategies for multiple products across over 15 countries, successfully launching innovative brands like Mymy City. Sara's background also includes a role as Senior Consultant in the Global Strategy Group at KPMG España, contributing to significant strategic projects for multinational companies. Academic qualifications include a Master in Internet Business from ISDI and a Bachelor of Business Administration from Boston University, among others.
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in-Store Media
We are a Shopper Marketing Company who manages advertising campaigns at the point of sale to reach the consumers during their purchasing process. Thanks to our continuous research on the shopper’s behaviour, in-Store Media is able to offer the best communication solutions to the brands based on the “Right Place, Right Time” concept. Over 20 years of experience, we have been providing to the communication between shopper, brand and retailer added-value solutions and know-how. _________________________________________________________________________ Somos una compañía de Shopper Marketing que gestiona la comunicación con el consumidor en los momentos clave del proceso de compra. Mediante una continua investigación del comportamiento del shopper, en in-Store Media somos capaces de ofrecer a las marcas las mejores soluciones de comunicación en el “Right Place, Right Time”. Son más de 20 años aportando valor y experiencia a la comunicación entre marcas, retailers y shoppers.