Sara Urbano Guadalix

Sara Urbano Guadalix is a seasoned marketing and business development professional with extensive experience across various industries. Currently serving as Directora de Marketing y Desarrollo de Negocio at in-Store Media and Tutor for the Master in Digital Business at ISDI, Sara supervises and supports digital transformation projects. Previously, as Global Brand Leader at FAMOSA, Sara led global brand strategies for multiple products across over 15 countries, successfully launching innovative brands like Mymy City. Sara's background also includes a role as Senior Consultant in the Global Strategy Group at KPMG España, contributing to significant strategic projects for multinational companies. Academic qualifications include a Master in Internet Business from ISDI and a Bachelor of Business Administration from Boston University, among others.