Prateek Maheshwari

Prateek Maheshwari is a seasoned marketing science professional with extensive experience in data analysis, regression modeling, and campaign optimization. Currently serving as Director of Marketing Science at in4mation insights since December 2020, Prateek previously held significant roles as a Marketing Analyst at Arizona Lottery and as a Senior Analyst at Kantar, where expertise in media mix modeling and decision modeling for multinational clients was developed. Prateek started a career as a Business Analyst at Merkle Sokrati, focusing on ad campaign evaluation and optimization. Educational qualifications include a Master of Science in Business Analytics from W. P. Carey School of Business, Arizona State University, and a Master of Science in Mathematics from Birla Institute of Technology and Science, Pilani.