Antonela Firpo has a diverse work experience in various roles and companies. Antonela is currently working as a Digital Marketing Specialist at Inbound Colours since 2022. Before that, they worked as a Freelance Media Buyer & Sales Consultant, where they developed digital channel strategies and optimized campaigns on Facebook Ads. Antonela was employed at Prismatic Studio as an Account Manager from 2020 to 2022, where they provided marketing strategy, sales guidance, and creative design services. Antonela was previously a Data Analyst & Wholesale Account Agent at Roma Renom, where they managed national and international wholesale accounts, tracked business goals, and developed Facebook Ads strategies. Antonela'searliest work experience was as a Store Manager at VIU S.A. from 2010 to 2016, where they oversaw daily operations, developed business strategies, and trained new employees.
Antonela Firpo has a diverse education history with a focus on business and marketing. In 2012, they started their higher education journey at Universidad de Palermo, where they pursued a degree in Productora de Moda, specializing in Producción de Moda. Antonela completed their studies in 2017.
Antonela further expanded their knowledge in the field of marketing by taking various specialized courses. In 2019, Antonela completed a Data Analyst program at Digital House, enhancing their skills in Data Analytics. That same year, they also attended a course on Posicionamiento Web con Google AdWords y AdSence at Universidad Tecnológica Nacional, which focused on web positioning using Google's advertising tools.
Antonela's educational pursuits continued in 2020 with a focus on digital marketing. Antonela completed an advanced course in Publicidad en Redes at Coderhouse, developing their skills in marketing strategies for social media platforms. Additionally, they obtained a Master's degree in Lengua y literatura inglesa from Wall Street English, further enhancing their language abilities.
Antonela's most recent educational endeavor is their enrollment at ThePower Business School in 2022. Antonela is currently pursuing a Máster ThePowerMBA + Digital Marketing, which indicates their dedication to gaining expertise in the intersection of business and digital marketing.
Aside from their formal education, Antonela also obtained certifications in online advertising from the Google Digital Academy (Skillshop). In 2022, they obtained the Certificación de Publicidad en Búsqueda de Google Ads and the Certificación en Display de Google Ads, which showcase their proficiency in Google advertising techniques.
Lastly, Antonela has also received coaching in commercial attention and sales, as well as leadership models, through Praxis Consulting's Coaching programs.
Current role
Senior Digital Account Executive at The Integer Group
Digital Account Executive at Sun Journal
Digital Account Executive at Playfly Sports
Digital Account Executive at Sarbacane
Digital Account Executive / Web Project Executive at Fishermen Integrated
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