Ahmed Baker

Ahmed Baker is a seasoned professional in the gaming industry, currently serving as the Chief Commercial Officer at Incentive Games since February 2025. Prior experience includes roles as Director of Business Development at both ARRISE Powering Pragmatic Play and Pragmatic Play, where strategic innovation and growth were prioritized. Ahmed also held senior positions at NetEnt, Betfair, Blue Square, Rank Interactive, and William Hill, focusing on business development, account management, and customer service. Academic credentials include a Bachelor of Science in Economics from City St George’s, University of London, and 10 A-C GCSEs from Royal Docks Community School.