Incentive Marketing Association
Karen Wesloh, CAE, CMP has extensive experience in association management and marketing. Karen began their career in 1991 as an Assistant Director at IDC (Now Harris Connect), where they managed direct mail and telephone solicitation campaigns for healthcare foundations. In 1992, they joined The Harrington Company as a Partner and Senior Account Executive, working with volunteer leaders to support association strategy and growth. Karen's most recent role is as Executive Director at the Incentive Marketing Association, where they lead companies in the $90 billion incentive industry to improve business through recognition and engagement programs.
Karen Wesloh, CAE, CMP holds an MBA in Marketing & Strategic Management from the University of Minnesota - Carlson School of Management. Karen also has a BA in Business & Economics from the University of St. Thomas. In addition to their degrees, they obtained the Certified Association Executive (CAE) certification from ASAE: The Center for Association Leadership in January 2015 and the Certified Meeting Professional (CMP) certification from the Convention Industry Council in January 2006.
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Incentive Marketing Association
The Incentive Marketing Association is an organization of providers of incentive merchandise and services dedicated to promoting high standards of professionalism in the incentive and recognition field, creating greater awareness of incentives, and helping its members prosper in a changing business environment through education, training, research, and marketing services. Business improves when employees and customers are recognized, rewarded and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association is comprised of companies who are leaders in the $90 billion incentive industry. That’s why business improvement starts with IMA. IMA is the only organization in the field representing every segment of the marketplace including: Advertising/Sales Promotion Agencies; Consultants, Distributors; Gift Card/Certificate Suppliers; Fulfillment Companies; Incentive Houses; Manufacturers; National Marketing Companies; Performance Improvement Companies; Representatives; Recognition Companies, Travel Specialists and the industry’s major trade publications and trade show managers. We invite you to explore this website to learn how IMA can help you prosper in the incentive industry.