Viktorija Garanca

Viktorija Garanca currently serves as the CRM & Marketing Automation Lead at Inchcape, where responsibilities include driving Salesforce implementation and customer engagement across multiple regions for prominent automotive brands. Previous experience includes a role as Global CRM BI Data Analyst at Sodexo, where data-driven decision-making was established across 70 countries and data storage costs were halved. Viktorija also worked at Unilever as a Baltic Category & Channel Development Analyst, pioneering Business Intelligence initiatives, and as Baltic Customer Development Specialist, achieving significant profitability increases. Early career roles included consulting leadership at 180 Degrees Consulting and internships at SEB and airBaltic. Viktorija holds a Bachelor’s Degree in International Business and Economics from the Stockholm School of Economics in Riga and is currently pursuing an ICF Accredited Coach Training Program.