Bill Little

Bill Little has over 18 years of experience in sales and business development. Bill began their career in 2002 as an Account Manager for Cox Radio. In 2006, they moved to American City Business Journals / Jacksonville Business Journal as an Account Executive, where they created, sold and executed marketing plans with clients ranging from SMB's to divisions of multi-national firms. In 2008, they took on the role of Account Executive for RIS News / Edgell Communications, before becoming a Senior Account Executive for Consumer Goods Technology/ Edgell Communications in 2009. In 2016, they began working for Advantage Business Media as Regional Sales Director, helping clients reach, influence and connect with Lab and R&D professionals across all industries, academia and government. That same year, they took on the role of Director of Market Development and Sales for Path to Purchase Institute, a division of EnsembleIQ & Publisher of Shopper Marketing Mag. In 2017, they became Associate Brand Director- CGT (Consumer Goods Technology) for EnsembleIQ, where they strived to help the industry breakdown silos and thrive in the new age of constant disruption. In 2019, they moved to Path to Purchase Institute as Associate Sales Director- Path to Purchase Institute: CGT, Shopper Marketing and Path to Purchase IQ. Most recently, in 2020, they began working as Vice President Of Business Development for Incisiv.

Bill Little attended Florida State University from 1996 to 1998 and then transferred to the University of Florida, where they earned a Bachelor's degree in Public Relations in 2001. Bill also holds two certifications from LinkedIn: Jodi Glickman on Pitching Yourself, obtained in May 2019, and Salesforce: Dashboards, obtained in February 2019.