Incite is a strategic research and planning consultancy​. 
We unlock opportunity by combining inspiring insight with commercial acumen.

We were founded over 20 years ago by a small group of people with backgrounds in research and management consultancy to address a dilemma that still faces clients: 
“I’m forced to choose between researchers who lack commercial savvy and consultants who build their case through experience rather than real consumer insight. 
Neither gives me what I really need.”

We bring together consumer and commercial insight

We are consumer-led but methodology-neutral. We build the right solution for your challenge.

It feels different to work with us because our approach, our culture and our critical thinking tools are all designed to ultimately incite action.
 

Business Development

Consulting

Research

Incite

Incite's headquarters in London, United Kingdom

Margarita Rozenfeld

Lindsay Wright

Kate B.

Lizzie Eckardt

The Client Services Team at Incite works closely with clients to understand their unique research and strategic planning needs. This team leverages a deep knowledge of both consumer behavior and commercial strategy to design customized solutions that drive actionable insights and business growth. They ensure seamless project delivery and maintain strong client relationships to foster long-term success.

Client Services Team

The Leadership Team at Incite drives the strategic vision and operational direction of the company. Comprising senior executives and principals, this team oversees key initiatives, fosters a culture of critical thinking, and ensures the seamless integration of consumer insights with commercial strategies to unlock new opportunities for clients.

Leadership Team

The Data and Analysis Team at Incite harnesses data-driven insights to inform strategic decisions for clients. This team specializes in gathering, processing, and analyzing data to uncover consumer behaviors and market trends. They employ a variety of methodologies—such as surveys, web development for data collection, and advanced statistical analysis—to build customized solutions that bridge the gap between consumer insight and commercial strategy.

Data and Analysis Team

The Marketing team at Incite is responsible for developing and executing strategic marketing initiatives to enhance brand awareness and drive client engagement. This includes crafting compelling messages that communicate Incite’s unique consumer-led, methodology-neutral approach, managing multi-channel marketing campaigns, and leveraging critical insights to refine and optimize marketing strategies. Their goal is to effectively convey the company’s unique value proposition, attract potential clients, and support the overall growth objectives of the consultancy.

Marketing

The Accounting and Finance team at Incite is responsible for managing all financial operations, including budgeting, financial planning, and ensuring compliance with financial regulations. They oversee financial reporting, analyze financial data to provide strategic insights, and manage accounts payable and receivable. By combining their commercial acumen with precise financial management, they support the company's goal of merging consumer and commercial insights to unlock opportunities.

Incite

Org chart

Teams

Client Services Team

Leadership Team

Data and Analysis Team

Marketing

Accounting and Finance

Offices

Incite

Org chart

Teams

Client Services Team

Leadership Team

Data and Analysis Team

Marketing

Accounting and Finance

Offices

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