Incite
Lucinda Darby is an experienced marketing professional with a comprehensive background in developing and implementing marketing strategies across various sectors. Currently serving as a Marketing Manager at Incite since January 2023, Lucinda is responsible for promoting the agency to potential clients and talent, managing campaigns for both UK and US teams. Previously, Lucinda held the Marketing Manager position at Remember A Charity, where the focus was on B2C and B2B marketing activities aimed at normalizing gifts in Wills. With roles at RISE Mutual CIC and Construction Youth Trust, Lucinda showcased skills in brand identity and stakeholder engagement. Prior experience as a Digital Account Executive at Exposure and Project Manager at Snowflake Creative emphasized expertise in digital marketing and project management. Lucinda holds a BA (Hons) in Fashion Marketing from Nottingham Trent University.
Incite
Incite is a strategic research and planning consultancy. We unlock opportunity by combining inspiring insight with commercial acumen. We were founded over 20 years ago by a small group of people with backgrounds in research and management consultancy to address a dilemma that still faces clients: “I’m forced to choose between researchers who lack commercial savvy and consultants who build their case through experience rather than real consumer insight. Neither gives me what I really need.” We bring together consumer and commercial insight We are consumer-led but methodology-neutral. We build the right solution for your challenge. It feels different to work with us because our approach, our culture and our critical thinking tools are all designed to ultimately incite action.