Betsi B. Bowman

Betsi B. Bowman has a diverse work experience spanning several industries and roles. Starting in 2002, they worked at UPS as a Sales Representative and later as an Account Executive, where they excelled in business development and client management. In 2004, they transitioned to AMC Theatres, where they served as the Manager of National Sales, overseeing strategic planning and revenue generation.

In 2010, Bowman joined InteliSpend, a Blackhawk Network Business, as a Senior Business Development Manager, contributing to significant partner acquisitions and driving revenue growth. Betsi B. continued in a similar role at Blackhawk Network from 2015 to 2017, managing new acquisitions and handling B2B account management.

From 2013 to 2018, Bowman was actively involved with the Incentive Marketing Association (IMA) and the Incentive Gift Card Council, holding various leadership positions, including President of the Incentive Gift Card Council.

In 2017, they briefly worked as the Vice President at IMA | Incentive Marketing Association before moving on to InComm Payments as the Director of Financial Services Market Management. Betsi B. subsequently held multiple positions at InComm Payments, including Senior Director of Product Management and Vice President of Product (Digital Banking & Reloadable). Most recently, as Vice President of Product & Marketing, they oversaw product management, product development, and digital marketing teams while driving revenue growth and operational efficiency. Betsi B. also spearheaded the launch of the Scarlet Bank Account Product.

Overall, Betsi B. Bowman has demonstrated expertise in product management, business development, client management, and leadership roles throughout their career.

Betsi B. Bowman holds a Master of Business Administration degree in Marketing from Baker, which was earned from 2003 to 2005. Prior to that, they completed their Bachelor of Science in Business Administration degree in Marketing at the University of Central Missouri from 1999 to 2002. Additionally, Betsi has obtained a certification in Marketing Foundations: Influencer Marketing from LinkedIn in 2018.