Michael Jones

Michael Jones is an accomplished executive with extensive experience in operations and management in the sports and consulting industries. As Chief Operating Officer at InCrowd since January 2021, Michael leads operational strategy and execution. Prior to this role, Michael served as Managing Director and CRM Services Director at Goodform from September 2012 to October 2020. Michael also worked as a Sports Business Consultant at a consultancy from 2011 to October 2012. Earlier in Michael's career, significant contributions were made at Watford Football Club from 1995 to 2011 in various leadership roles, including Head of Business, Head of Customer Sales, and Head of Ticketing.