Karen Gibbons

Karen Gibbons serves as the Director of Marketing & Communications at Independence Blue Cross since June 1995, leading the development and execution of innovative marketing campaigns that support sales and marketing objectives for a major health insurance provider. Previously, Karen held roles as Director of Communications Planning & Client Services and Director of Employee Communications, focusing on strategic communications, change management, and internal engagement. Prior to Independence Blue Cross, Karen worked in Marketing Communications at AT&T from April 1990 to May 1995. Karen holds a BA in Mass Communications: Advertising and PR from Bloomsburg University of Pennsylvania and an MA in Corporate and Organizational Communications from Fairleigh Dickinson University.